Your site or shop is attracting a lot of traffic, and these visitors are spending time on your website or store to evaluate your products and services. So far so good. The problem occurs when the customer starts the checkout process, but abandons their trolley/shopping cart mid-process.
Shopping cart abandonment can be a problem
A recent report from the ecommerce website Shopify shows that more than 65% shopping carts are abandoned prior to the completion of the checkout process. This is a lot of lost sales opportunities. It’s vital to find out your site’s dropout rate and take steps to correct it. For help with Shopify Website Design, visit www.etempa.co.uk/shopify
Sometimes, the failure to complete is due to a website crash or the device of the customer running out of battery power. But, far too often, it’s because the customer was frustrated or annoyed. It pays to find out what the problem is and to do all you can to fix it.
The right things to store in the right places
It could be that the products are not clearly marked or found in the right or most logical place.
Dropout rates kept to a minimum
Kissmetrics published a blog post that is extremely helpful. It identifies a number of strategies to minimise customer dropout rates. These include clear “checkout” and “continue shopping” buttons, which can be easily identified.
The guide is a great resource for those who are not as technically minded. It outlines a few important things to keep in mind when you set up your checkout. The team has many years’ experience designing ecommerce platforms, and they know what works.
Keep it simple with minimal clicking. Once customers have decided to buy, they want to be able to complete the checkout process quickly. If they are forced to click here and fill out forms on too many screens, they may change their mind and decide to visit a competitor’s site instead. Do not let your customers become frustrated or bored by your checkout process. Ensure it is intuitive and seamless.
It is a common mistake to leave delivery costs to the last page. It’s best to tell your customers upfront if you are charging extra for shipping. Don’t make your customers create an account. It is important to give your customers the freedom of choice as to whether they checkout as a guest or not.