Creating effective banner ads is important to capture your audience’s attention and drive engagement. Here are our six best tips to ensure your banner ads stand out and convey your message effectively.
1. Simplicity
Start by ensuring your banner is clear and simple. Express your message succinctly with a compelling headline and concise text. Avoid clutter to maintain a clean and easily understood design.
2. Mobile-Friendly Design
A significant portion of internet users access content on smartphones, so optimise your banner for mobile devices. Ensure that the text is legible, images are clear, and the overall layout is responsive to various screen sizes.
3. Strategic Use of Colours
Choose a colour scheme that aligns with your brand and gives the desired emotional response. Contrasting colours can help key elements, such as the call-to-action button, stand out. Ensure readability by using a complementary colour palette. Learn more about complementing colours by studying the colour wheel.
4. Research Your Competitors
Begin by analysing the banner ads of your competitors. Identify common themes and areas where you can differentiate. Understanding your competitors provides valuable insight into what resonates with your shared audience. Many companies now use HTML5 banners instead of traditional static banners. HTML5 banners can incorporate animations, videos, responsive design elements, and real-time updates.
5. Compelling Call-to-Action (CTA)
Craft an actionable CTA that encourages users to take the desired next step. Use action verbs and create a sense of urgency. Make the CTA button prominent and easy to locate within the banner. If you’re using HTML5 banners, consider making the CTA buttons interactive.
6. Choose the right dimensions
Choosing the right dimensions for your banner ad is essential for optimising visibility and user experience. Adhering to standard dimensions also allows for seamless integration into ad spaces, preventing issues like distortion or cropping.