Google is the most used search engine on the planet, and the expression ‘just Google it’ is testament to how big a part of our lives Google has become. Therefore, if you run a business, making sure that your business ranks highly in a Google search is something that is important to your business.
The way that you increase your ranking on Google is to use a form of digital marketing known as SEO. This is something that you will need an expert like this SEO services Dublin based company www.rycomarketing.ie/seo-services to work on with you, as there is a lot to it when you are doing it properly.
There are two basic types of SEO and these will likely both be used together, as well as possibly other forms of digital marketing such as social media marketing and pay per click.
Firstly, offsite SEO is done by creating links from other sites to your site. This boosts the credibility of your site with Google and therefore it will help it to rank higher when the targeted keywords are searched for.
Onsite SEO is work that is done on your actual website in order to help it to rank higher. Some things can also be done on the site to make it easier to use too, such as making it easier to navigate and improving site speed.
SEO is not something that happens overnight however, though it does build a firm foundation for your digital marketing, so be prepared to wait a while for the results to start taking effect.