Leaflets are handy forms of physical marketing. They can convey more information than a flyer but are cheaper than a brochure. When planning leaflets, consider what type of fold will best suit the information you want to convey.
Bi-fold
Bi-fold leaflets, also known as half-fold, have one fold and four panels. They are a simple and effective design that allows readers to see everything easily. It is particularly good for conveying even, balanced information. Good uses for bi-fold leaflets include menus and price lists.
You will get the best results with professionally printed leaflets. Find a printer in your area with a relevant internet search. For example, a search for folded leaflet printers Swindon will give results like https://wheatleyprinters.co.uk/printing-services/marketing-materials/folded-leaflet-printers/swindon/.
Tri-fold
Tri-fold leaflets mean that the sheet is divided into three vertical panels, with one folded inward to guide the reader through the leaflet. These fit well in envelopes and are good for door drops.
C-fold
C-fold leaflets have a tiered aperture. It folds in from both sides, giving it a more controlled appearance, which allows the content to unfold in steps. These are ideal for content of a moderate density with clear, simple branding. Because both sides fold in, take care with these to ensure the alignment is correct.
Z-fold
Z-fold leaflets use an accordion-style of folding. They can open to fully flat and are good for providing sequential information and for when it sets out a timeline or steps. These are particularly useful for guides, maps, instructions, exhibitions, and other forms of public-facing information where clarity is essential.