It seems that we have so many ways to promote our business. For decades, the traditional way to advertise was print ads or radio spots. Yet vehicle livery is actually more cost effective and better performing in reach than many other methods, you just don’t realise it! So, which delivers better results?
Vehicle Livery
Traditional advertising requires ongoing investment. Billboards could run you thousands a month, and the second your contract finishes so does that visibility. Radio and print ads require another set of buys to hold onto any sort of indicative impact.
However, a 24/7 option with a cost that you only spend once is vehicle livery. Your branded vehicle turns into a moving billboard, capturing thousands of impressions daily as you work at a job site, are stuck in traffic or drive around town. According to some research, a wrap on just one car has the potential of 30k-70K views per day. That’s exceptional value for money. For Vehicle Livery, contact www.pvluk.com/vehicle-graphics
Targeted Local Reach
For years, traditional advertising has been about casting a wide net — hordes of people who will never need what you are selling. Where the use of vehicle livery sets itself apart from social media is that it focuses on your local area — the specific community which are home and work to your customers. Relevance: Each trip is designed to market your business with prospective clients close to you – such pinpoint targeting ensures the relevance of each journey and that it hits just the right spot.
Credibility and Trust
It is a very professional branding point that signals legitimacy. It signals to future clients that you are legit, reliable and serious. Where this forms a stark contrast is most traditional ads can come across impersonal or pushy, but the mere fact you are local with good vehicle livery helps prove credibility to those thousands of people that see your van driving around.
Longevity and Durability
Print ads are thrown in the recycling bin, radio spots pass by without a listener remembering anything and billboards fade into distant memory. Maintaining your vehicle livery keeps it looking in great condition and with correct care will last for years providing constant brand recognition without ongoing costs.
Flexibility and Control
Traditional advertising is more of a fixed medium — with firm contracts and schedules. With vehicle livery, you are in control. Your branding goes with you, changing form to be wherever your business is without middlemen or renewal charges.
The Verdict
Vehicle livery works better for small to medium sized enterprises, it does what traditional advertising isn’t able to do. And well, if you want your advertising to work 24/7 and not cost the earth – this really is a no-brainer.
Your car is already on the road—why not put it to work for your business?