Fitting rooms are such an underrated selling point for shops. Often unmanned, these spaces are missing out on so many opportunities to convert fittings into sales, and here’s how technology could boost this.
Technology-friendly features
Think about the demographic entering your store and their behaviours. Most will probably pick up items from your clothing line to try on and probably take a selfie while they’re at it. We know that this is how shoppers are making decisions, so let’s support this! Phone chargers are a great addition to any changing space, as these allow your shoppers to plug in while in your fitting area and send their outfits to friends for reassurance. It also makes them feel at home.
Technology for staff
Shop floor fitting rooms are incredibly influential spaces, so shops should use these to their advantage. Having staff manning the changing areas and assisting customers by fetching alternative sizes – for this, call buttons like those from https://www.dinggly.com/products/wireless-call-buttons/ are essential so that shop floor workers can reach warehouse staff swiftly. If staff can’t be employed to supervise the changing rooms, then interactive screens in the space with stock counts and other useful information displayed are highly recommended.
Social media features
Last but not least, you’ll have noticed a trend in shoppers uploading their selfies to social media, so don’t be afraid to jump on this. Invest in branding, plush decor or trendy features in your fitting rooms that will serve the purpose of advertising your store with each mirror selfie posted online.